If you’re looking to grow your business or brand, you need to have a website.
These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
Having a business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
With so many options at CapriWeb, there’s really no excuse to keep putting it off.
Still not sure how having a website will help you grow your business?
Here are ten reasons why every business needs a website:
1. Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
2. It provides social proof.
Ninety percent of consumers claim that online reviews influence their buying decisions.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3. You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than most forms of advertising. Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
4. Online Brochure.
Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
5. Open 24 hours a day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
6. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
7. Communication with customers
By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
8. You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Polokwane.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
I know there are other ways to do this, but by having a website you can have your own email@example.com. It is more professional and easier to remember. I know you love your firstname.lastname@example.org , but it doesn’t really resonate with customers.
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with a custom website at www.CapriWeb.co.za